Mehrwert: Interactive installation against Food Waste | Set Design, Art Direction, Photography of Art Work
Collaboration with Guerilla Architects and Entretempo Kitchen Gallery. Concept and Interior Design by Guerilla Architects
Lemon Juice: Free Fashion Editorial. Styling, Art Direction, Photography
Tabea Mathern is a Photographer, Art Director and Visual Artist creating tactile imagery for brands, publications and cultural projects. With over a decade of global experience, she works across photography and motion, building worlds that blend reality and imagination. Her work is playful, yet sophisticated and combines artistic instinct with a strong strategic understanding.
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Tabea has worked with brands such as Adobe, Klarna, Clinique and eBay. Her work has been featured in publications like Der Spiegel, Cosmopolitan and FAZ.
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She offers creative direction, campaign photography and visual development, guiding ideas from initial sketch to final image through a hands-on, collaborative approach. Each of her projects is deeply informed by concept and culture and shaped with clarity and true care. She is based between New York and Berlin, working world-wide.
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SELECTION OF CLIENTS & PUBLICATIONS
Adobe, Clinique, Cosmopolitan, Casio, Designboom, Etsy, eBay, FAZ, Fossil, Freundin, Klarna, Kuehne, Levis, Lovely Day, Refinery 29, Ninja, Spiegel, S. Pellegrino, Soho House, Stern, Schrot & Korn, Trendland, TUEV, Zalando & more
Tabea’s work has been exhibited internationally over the past decade, including at EMOP (European Month of Photography) and with shows in Berlin, Toronto, Venice, Italy and Liege. It has also been awarded by platforms such as PhotoVogue. A full exhibition and award list is available upon request.
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She regularly shares her knowledge through workshops and teaching, including an extensive online course with Domestika, a leading creative platform, as well as workshops in collaboration with Adobe, Soho House and Design Hotels.
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About Photo by Victoria Kämpfe.