Mehrwert: Interactive installation against Food Waste | Set Design, Art Direction, Photography of Art Work
Collaboration with Guerilla Architects and Entretempo Kitchen Gallery. Concept and Interior Design by Guerilla Architects
Lemon Juice: Free Fashion Editorial. Styling, Art Direction, Photography
Tabea Mathern is a Photographer, Art Director and Visual Artist, creating tactile imagery for brands, publications and cultural projects.
Working across photography and motion, she crafts worlds that blur the line between the everyday and the imagined, balancing playfulness with refinement.
She has worked with brands like Adobe, Klarna, Clinique and eBay and her work has been featured in publications such as Der Spiegel, Cosmopolitan and Frankfurter Allgemeine Zeitung.
Her strong creative direction guides ideas from initial sketch to final image. Collaborating closely with brands, agencies and creative teams, she develops concepts with a keen sensitivity to culture, atmosphere and visual storytelling.
Her hand-built sets combine tactile materials, sculptural details and subtle humour to create immersive, deeply human imagery, that make you want to look closer and immerse yourself into her world.
Based between New York City and Berlin, she works worldwide. Find a glimpse into her world and process HERE. Get in touch via:
SELECTION OF CLIENTS & PUBLICATIONS
Adobe, Clinique, Cosmopolitan, Casio, Designboom, Etsy, eBay, FAZ, Fossil, Freundin, Klarna, Kuehne, Levis, Lovely Day, Refinery 29, Ninja, Spiegel, S. Pellegrino, Soho House, Stern, Schrot & Korn, Trendland, TUEV, Zalando & more
Tabea’s work has been and is exhibited internationally, including at EMOP (European Month of Photography) and at shows in Berlin, Toronto, Venice, Italy and Liege. It has also been awarded by platforms such as PhotoVogue. A full exhibition and award list is available upon request.
She regularly shares her knowledge through workshops and teaching, including an extensive online course with Domestika, a leading creative platform, as well as past workshops and tutorials in collaboration with Adobe, Soho House and Design Hotels.
About Photo by Victoria Kämpfe.